We take great pleasure in discovering and understanding your business from the ground up. That means aligning with your company’s yearly objectives and KPI’s in addition to your long-term strategic objectives, so we create value that aligns with your overall business philosophy and brand personality..
We only devise strategies that are fit for purpose and yield results. We combine our collective experience with deep insight and innovation to ensure that you brand receives the right exposure, and your digital system are set up for long term sustainable growth. Plus, we have all the industry tactics and formations to go along with it.
We screen your business to ensure that you don’t have negative impact on society and are ethically and morally sound. We just simply do not work with irresponsible brands.
We allocate a section of our team whose sole responsibility is to understand the complete nature of your industry, business and your marketing goals. How big is the industry’s share and value? Who the markets main players? Who are your competitor? Customer behaviour, best practices and so much more. It is our job to eat, sleep and drink your brand.
To understand how to increase your website traffic, run successful marketing campaigns, gain new leads and increase conversions, you first need experience in all the niche intricacies involved to make all these aspects function efficiently to continue to generate future economic benefits for your business. That is why we take you through the whole process of how a customer interacts with you brand from settling on your landing page all the way to buying your goods and services. What makes them think, their buying habits or patterns, their favourite brands and why. We are precise in knowing how to allocate our resources and where then to best position your brand.
We analyse research methods that brings consumers through the whole online ecosystem to understand their navigation journey through to your website and how they arrived at that destination. Or rather, how they have not arrived there yet. Below are some of the methods we use: User interviews / Surveys / Cluster sampling.
We conduct through and vigorously research into a consumer thought process for their online buying habits and behaviours. What made them purchase that product? Their emotions when buying something – how does it make them feel? Who are their favourite brands and why? What value are they buying? Will they shop there again? This is just a snippet of the critical information we gain from, which is vital to understanding how a customer will perceive your brand.
What are users doing when interacting with your site, emails, mobile app or landing page? Well, we don’t just leave this down to chance. We track this via usability testing that allows us to see which pages of your website users are spending more time on, how long they are on there, which content they are engaging with and ones they don’t like. It is great to test new features this way also to see what changes user behaviour before and after. We can solve problems and make changes if things are not working.
Engage with our team in a safe environment to realise the potential of your brand before going live with the complete user experience. We gain better insight at this stage and critical thinking can really add value to whether something is working properly, or do we need to fine tune something that works better.