Remember when you were in the mall or walking down the high street and your saw a new shop that you thought, “hmm, that looks interesting. Let’s go and take look” or "Wow” or even when a new branch of your favourite brand just opened. This is basically what SEO does for your business, BUT digitally through a search engine such as Google, Yahoo, Microsoft Bing, Yandex and Baidu. (Yes, there are other search engines apart from Google).
SEO is the science of digital positioning (ranking) of your company’s domain on a search engine like google so that you can showcase your brand, products and services to prospective customers just like they were shopping in a mall. Search engines use an algorithm to rank effective and best searches which it thinks people will like and want to have availability to when inputting keywords into their search engines. Google’s core goal is to provide the best user experience possible. It has over 75% of the search market share and its algorithm changes and evolves through time.
No of Google Searches per year
This is where we come in…
Digital Easily offers a full range of SEO services to jump start your brand…
Devising and crafting a strategy is unique to each brand, organisation and industry. We have years of experience in keeping up to date with search engines evolving algorithm changes and what key indicators that those algorithms like in ranking your page. We bring together all SEO pillars and use them all in varying degrees to best suit your project and aim of expected outcome.
Technical SEO (also known as on page) examines the features and elements of each page on your website. This part of SEO specifically aims to improve the speed of your website as well as aid crawling and search in search engines. These are the key areas of technical optimisation. For your website to rank well with google you must present the best UX for your end user. Google tracks this very carefully.
IF you run a local business and your main customers and users are based within your local area, then local SEO is a great tool to ensure you retain customers in addition to finding new ones. Local SEO is the practice of optimising a website to increase traffic, develop lead generations, brand awareness all from your locality that your business is based in and covers geographically. This includes local keyword and optimising your google my business page amongst other aspects.
To ensure that the best user experience is obtained for the people interacting with your website (one of google's key algorithms indicators), all elements on the website must be in most relevant image sizes, dimensions, functionality and ensuring there aren’t any unnecessary third-party plugins that develop lag in loading pages.
The very first thing that each SEO strategies foundations is built upon. We conduct through keyword research to see which keywords you site can rank best for to attract more business in addition to devising strategies to compete for the more popular ones. Keyword research is the bedrock of your SEO strategy. Without it, your SEO house will crumble.
One of the most important aspects of your SEO strategy. Search engine algorithms check daily for the best content people are interacting with online. Therefore, it’s crucial that you have a good social media strategy, interactive email campaigns, endearing blog posts that are relevant, search engine friendly and ultimately user engaging.