In today’s competitive search and digital world, how do you stand out from the rest? How do you position your brand and product portfolio where it is at the top of the google search page where people will see it instantly? Simple, Paid advertising!
PPC (pay per click) is a digital marketing channel that businesses use to drive traffic and conversions from search engines. It is also referred to as search engine marketing.
Throwing your budget behind any PPC campaign doesn’t always work. Our PPC experts carefully manage every campaign, tracking analytics to keep them fresh and active, and focus on appealing to the market segment that is most likely to buy from you.
Digital Easily have some of the best PPC experts in the industry who ensure lead generation of high converting customers who have proven buying habits. These customers are warm buyers looking to spend their hard-earned money, but are still deciding on the who? Our job is to make sure you are the who, by implementing our industry proven PPC tactics and strategies.
PPC can be very expensive if you don’t know what you are doing, and you may be literally throwing money away. That’s why we have a specialist PPC consultants to devise your carefully thought-out strategy. One thing that you can grasp instantly is experience. Experience is gained with time through learning, making mistakes and correcting those mistakes. In time, this leads you to a better understanding of the subject matter. This is usually the process a lot of business go through and the realise its best to let the professionals deal with.
SEO and PPC are pretty much like what butter is to bread. To get a good piece of toast you need the right butter and bread. Once PPC campaigns are run without the right keywords, the audiences you want to target, are effectively lost whilst money is being drained from your business. That why the foundations of a carefully planned PPC strategy is choosing the right keywords.
You can create many variations of an already existing campaign that is proven to drive ROI or results. Split testing is changing one aspect of a successfully run campaign to see If it will drive results further. Constantly tracking your campaigns is a good way to manage your budget and spend to ensure maximum productivity and use. Keeping a close eye on campaigns allows you to check if campaigns are working effectively and which ones aren’t so they can be halted.
Targeting specific geographical locations, user profile groups or warm consumers who are consistently spending, is made easier by carefully filtered and analytical data to assist your ad campaign. There is a lot tried and tested formulas that go behind these campaigns that will drive results very quickly. You can very specifically target niche audiences.
You control your budget with how much you want to invest and what you expect in return. This is one of the advantages of using PPC where you know you can lock in a budget spend on ads and get instant results. If the campaign is working you can increase spend at will or if you feel it its best to re-invest elsewhere, you can shut down a campaign immediately. You have complete flexibility!.
How many adds do you see in a day across numerous digital and online channels? How many of them do you engage with and why? How many of them do you click on the links or watch till the end? These are all aspects to consider and implement into an ad strategy which is fit for purpose and targeting your client base. We have done the homework, so you don’t have to. Don’t waste your add spend with myths and opinions. Seek the right results with our specialist PPC gurus.